While toilet paper hoarding got the limelight during the Covid lockdown, many other packaged goods and brands which customers were used to were not easily accessible due to customers hoarding or supply chain issues. This has forced even the most loyal suppliers to shift to new choices due to availability issues or the convenience of delivery. This has eroded the market share of some brands while others have gained.
With the economic uncertainty faced by many, consumers are shifting into value for money brands, and the sense of patriotism is driving consumers towards buy-local culture. Hence brands coming out of Covid lock-down will need to invest significantly on traditional and digital media to bring back the loyal customers on board by reminding them why they were loyal to you before Covid.
This is the time brands need to stay close to the customers and their need states as they transition to the new norm.
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